AWeber vs Constant Contact (2020): Which Email Marketing Software Is Better?

When it comes to email marketing and automation software, AWeber and Constant Contact are two of the most popular tools, thanks largely to their track record and robust automation capabilities. Both platforms also offer intuitive marketing features to help businesses expand their customer base. Moreover, they come with some pretty extensive app integrations, too.

For those new to the solutions offered by AWeber and Constant Contact, some of their features might look the same. Given this, which email marketing software has the advantage? Here, we take a look at their pricing, key features, and ease of use to help you choose the best tool for your business.

AWeber vs GetResponse Comparison Chart

NameAWeberConstant Contact
PriceCheck Price at AWeber.comCheck Price at ConstantContact.com
Contacts Per Month$19 Plan: 0-500
$29 Plan: 501-2,500
$49 Plan: 2,501-5,000
$69 Plan: 5,001-10,000
$149 Plan: 10,001-25,000

For 25,000+ get a quote

Between 500 to 10,000

For 10,000+ get a quote

Split TestingYesNo
Web Activity TrackingYesYes
Create InvoicesYesYes
Drag and Drop Email CreationYesYes
Bulk Social Media PostingNoYes
Top IntegrationsFacebook, Drupal, WordPress, PayPal, LeadPages, Zapier, UnbounceFacebook, FormStack, HootSuite, Zapier, Xero, WordPress, Unbounce
Lead SegmentationYesYes
Email Templates700400
Customer SupportEmail, phone, live chat, AWeber Knowledge BaseEmail, phone, live chat, Constant Contact Twitter, Constant Contact Knowledge Base
Mobile AppAWeber Stats, Atom App, CurateConstant Contact App, Constant Contact List Builder App

Pricing and Plans

AWeber offers more upfront pricing scheme compared to Constant Contact’s plans.

Looking at the price structure, it’s clear AWeber is more affordable across all of its plans compared to Constant Contact. 

When signing up, Constant Contact seems to be more affordable. Essentially, you get to choose between the Email Plan, which starts at $20/mo, or the Email Plus Plan, at $45/mo. However, keep in mind that with Constant Contact, these fees represent the minimum you’ll have to pay for 500 contacts. So if you have more than 500 subscribers, those monthly figures will scale upwards.

In addition, the regular Email plan doesn’t come with the more advanced automation capabilities as the Email Plus. While it’s expected given how these packages are labelled, you’ll get more features for $20 from other platforms — take for example, AWeber’s.

AWeber’s Pro plans come in several brackets but one thing is guaranteed—you get the same set of features across the board, no matter which package you subscribe to. Unlike Constant Contact, AWeber’s pricing is a lot more upfront, too. Each Pro plan—from the $19/mo to the $149/mo—indicates just how many subscribers you can have. So while these two have different pricing models, it’s much easier to see where you get more value for your dollars.

For instance, an Email plan for up to 2,500 subscribers will cost you $45/mo on Constant Contact. If you opt for the Plus package, it will cost you $70/mo. On AWeber, you’ll spend just around $29/mo for the equivalent number of subscribers, while having access to all of the platform’s features.

Key Features

AWeber and Constant Contact offer robust email marketing and automation tools, but lacks the CRM functionality to make them more rounded applications.

Constant Connect boasts an intuitive user interface and a range of marketing features.

There are a plethora of features on AWeber and Constant Contact that should boost your marketing services. Both platforms allow you to organize your contacts, build lists, and segment your audience. For those expanding their customer base, you can also use these robust tools to create landing pages, connect with social media, and track your ROI with each campaign.

Nonetheless, each tool has its strengths and weaknesses. AWeber, for instance, employs a drag-and-drop interface when it comes to autoresponders. The simple-to-use editor allows you to establish email sequences based on triggers in no time. However, it doesn’t come with a CRM functionality, and its purchase behavior trigger isn’t as comprehensive as most email marketing software.

Similarly, Constant Contact has some capable automation features like sending out coupons, launching promotions, or setting up emails based on how subscribers engaged with previous messages. But it also doesn’t come with the more comprehensive CRM features that could make the platform an all-in-one marketing tool. Fortunately, AWeber and Constant Contact offer a number of e-commerce integrations like Shopify, PayPal, and Salesforce. Both support Zapier, too, so you can connect to even more web applications.

What is great about these email marketing software is their customer support. Apart from email, phone, and live chat, subscribers to AWeber and Constant Contact can access resources through their respective knowledge base. Updates and tutorials are available through these mediums, together with guides and marketing stories which you can pattern your own campaign after.

Email Templates

Although the selection of email templates on both platforms are a mixed-bag, you do get more visually-appealing designs from AWeber compared to Constant Contact. 

The email templates on AWeber are highly-customizable and mobile-responsive.

From a design perspective, AWeber offers more visually appealing templates compared to Constant Contact. However, the catalogue of both platforms are hit and miss, especially when compared to MailChimp or GetResponse. Some of the selections simply look outdated.

Nonetheless, you get over 700+ designs on AWeber, so chances are you will find something that looks more modern. You can also customize a template to suit your preferences. AWeber’s intuitive email editor allows you to add your logo, modify the fonts, or change the color palette. You can also have an existing design professionally modified for $29. If you want an email template built from scratch, it would set you back $299.

Constant Contact, on the other hand, offers 400 designs to choose from. Similar to AWeber, these templates are mobile-responsive and customizable, too. Going through the selection on Constant Contact is also easier since they are categorized by industry as well. Next, the platform comes with its own stock photo database, so finding the right image for your message is a lot more convenient. And lastly, you can upload a pre-designed PDF to the editor itself, which converts it to an image that is optimized for your email.

Reporting

AWeber’s reporting and analytics is more in-depth compared to Constant Contact’s email tracking feature.

Here’s a look at some of the reporting and tracking interface on both Aweber (left) and Constant Connect (right).

In terms of reporting and analytics, AWeber has the advantage over Constant Contact. The email analytics of the software is quite comprehensive. Plus, you get overall reports for both your account and subscriber list. Some of the key metrics offered by AWeber include email bounce, click through, and open rate.

Constant Contact also provides engagement reports, while coming with an activity tab that logs removals, exports, and updates. However, it doesn’t track revenue over time like AWeber, and is mostly limited to email activities. While the reports are easy-to-read, you’ll find AWeber’s more in-depth and thus, actionable.

Verdict

Aweber’s upfront pricing scheme and inclusion of features across all of its Pro plans make it a better deal than Constant Contact.

AWeber and Constant Contact are solid and reputable email marketing and automation solutions. Both platforms offer robust automation tools and extensive app integrations with a user-friendly interface. Both also offer pricing schemes that increase with your subscribers.

In terms of value-for-money, AWeber is the way to go. While Constant Contact’s suite of features are impressive and the customer support you get is arguably better, you’ll have to pay more to access the advanced tools available in its Plus plan. AWeber, on the other hand, provides you all the tricks and tools across its Pro plans, no matter how many contacts you have.

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