AWeber vs GetResponse (2020): Which Email Marketing Tool Is Best For Your Business?

In the world of e-commerce, managing leads is just as important as maintaining your online store. But given the volume of today’s web traffic, manually reaching out and speaking to your customers isn’t always practical—or even possible.

This is where tools like AWeber and GetResponse enter the big picture. These email autoresponders give entrepreneurs the breathing room to manage their contacts, craft branded messages, and keep in touch with loyal customers. If you’re looking for a marketing tool to help you cultivate your leads, AWeber and GetResponse might just be in your lane. Read below as we look into the key features of these software.

AWeber vs GetResponse Comparison Chart

NameAWeberGetResponse
PriceCheck Price at AWeber.comCheck Price at GetResponse.com
Contacts Per Month$19 Plan: 0-500
$29 Plan: 501-2,500
$49 Plan: 2,501-5,000
$69 Plan: 5,001-10,000
$149 Plan: 10,001-25,000
Between 1,000 to 100,000 across all plans
Lead ScoringNoYes
Web Activity TrackingYesYes
Create InvoicesYesYes
Drag and Drop Email CreationYesYes
Google Analytics IntegrationNoYes
Lead SegmentationYesYes
Email Templates700500+
Split TestingYesYes
Mobile AppAWeber Stats, Atom App, CurateGetResponse App

Pricing

Aweber offers a simpler and more upfront pricing than GetResponse by giving you the same set of features across all plans, with fees varying only based on subscriber count.

Here’s a comparison of AWeber and GetResponse’s plans.

For any business, return of investment is important. Marketing requires a budget, and email automation tools don’t always come at an affordable rate. However, between AWeber and GetResponse, the former does offer a more upfront and simple pricing scheme.

With AWeber, you get two options: Free and Pro. As its name suggests, the free plan gives you basic functionality with limited subscribers and email sends. This should be good enough for those who just want to test the program. With its Pro options, on the other hand, the monthly fee increases in parallel with subscriber counter. But keep in mind you’ll get the the same suite of tools across all plans. So whether you’re looking at under 500 subscribers or over 10,000 contacts, you will have access to all the features offered by Aweber, including unlimited email sends.

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In contrast, GetResponse offers four plans with customizable subscriber counts. However, features will vary in between. For instance, its entry-level plan called Basic will give you “basic” tools for email marketing. So you’ll have to move up the pricing ladder to gain access to more advanced capabilities and comprehensive customer support.

If your needs are larger than what the paid plans can accommodate, you can contact both companies. AWeber will give you a quote if you have more than 25,000 contacts. On the other hand, GetResponse offers what it calls the Max plan with custom pricing and additional features.

Email Templates

Although AWeber has more templates to choose from, some of designs are outdated compared to the selection you get from GetResponse. 

GetResponse has more modern templates to choose from, based on a range of categories. 

Against most competition, these two email marketing tools offer an expansive library of templates. AWeber has around 700 designs to choose from while GetResponse boasts of a selection of around 500+. Overall, you get a nice variety of graphics from both tools that should tickle your business needs or branding fancy. And if you want to tweak the available designs, you do have an option to customize some of the elements including colors, buttons, and social media tags.

Interestingly, GetResponse used to have a more cumbersome interface when designing an email. With the release of its Auto-Responder 2.0 update, however, setting up a professional-looking and mobile-friendly template is much easier. The platform features both a drag-and-drop interface as well as an HTML-editor. Moreover, the ready-to-send templates are also categorized based on industry, so going through the selection is easier.

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Compared to GetResponse, AWeber has more designs to choose from, which are equally responsive. But some of the templates do look a bit outdated. If you want professional modification of these designs, AWeber offers the service for $29. However, if you want an email template that’s built from scratch, it will cost you $299.

Automation

While setting up autoresponders on both tools are easy, GetResponse does offer more advanced features compared to AWeber.

GetResponse features a visual approach to setting up a workflow automation.

Email template designs aside, the meat of any email marketing tool is, of course, automation. Here, AWeber and GetResponse take different routes. With the former, setting up automations is definitely simpler. Whereas other platforms, like MailChimp for example, limit drag-and-drop functionality to designing email templates, AWeber extends this to workflow automation.

The campaign-builder interface is clear and cohesive, so automated sequences can be set-up in no time. Plus, you can connect to over 800+ integrations and services including Interact and Unbounce. However, the system isn’t as comprehensive when compared to GetResponse and even MailChimp. Email triggers, for example, are only limited to when someone subscribes to your list or fits a particular tag. But much of this will be balanced out by AWeber’s solid deliverability rates.

GetResponse does have an advantage here. It’s workflow automation interface is sophisticated yet surprisingly easy-to-use. It’s a more visual approach to the process, but does make setting up a drip email campaign, for example, easier.

Like AWeber, you also get a drag-and-drop feature. Moreover, pre-made templates are available too, so it’s really just a matter of customizing the conditions, tags, and actions. These allow for more tailored-messages being sent to your audience based on how they interact or engage with you. With GetResponse, you can also set triggers for email opens, link clicks, abandoned cart, and URL visits, among others.

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Reporting and Analytics

Both platforms have solid reporting feature, with AWeber banking on simplicity and clarity, and GetResponse boasting of Google Analytics integration. 

AWeber’s reporting and analytics include a dedicated mobile app, and intuitive graphs and charts on information such as sales over time.

To track the progress of your marketing efforts, AWeber and GetResponse offer solid and comprehensive reporting features. The analytics you get from both tools are well-formatted, making it easier to gain actionable insights from the data.

With AWeber, reporting is definitely one of its strong suits. Through the platform, you get impressive account and list-based overall reports. Some of the data you can track and analyze include subscriber growth, clicks over time, and revenue over time. And if you want to target your audience further, there is an option to segment your list based on purchases and open rates. For convenience, a dedicated reporting app called AWeber Stats is also available on both Android and iOS.

GetResponse, on the other hand, banks on ease-of-navigation across its reporting. It also boasts of integration with Google Analytics. On the platform, the visually-appealing graphs and charts are engaging, and you can look at individual insights for each of your campaigns. Moreover, the email analytics include mobile view stats, real email ROI, and social sharing information. This should help businesses gain a wider view of where their marketing efforts are generating buzz.

Verdict

These two email marketing tools boast of standard and advanced features. Aweber does offer better deliverability rates but GetResponse has the advantage in capturing consumer leads.

Aweber and GetResponse are definitely not the most affordable email marketing tools out there. But if you do have the budget, these platforms are worth considering. Both have excellent list management and intuitive interfaces.

Aweber does have more upfront pricing schemes, and more reliable deliverability rates. Plus, regardless of the plan you choose—which will be based on your subscriber count—you will have access to all the features. However, GetResponse does offer more versatility in designing email templates, and makes email automation—which is at the heart of these tools—simple yet effective. This should translate to better conversions for your business.

If you do bank on customer support, GetResponse is a little weak in this area. AWeber’s years of experience affords you faster and friendlier service. But if you’re an e-commerce looking to drive more sales, then GetResponse will have the advantage.

 

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