GetResponse vs ConvertKit (2020): Which Email Marketing Tool Fits Your Business?

Choosing between GetResponse and ConvertKit as your email marketing platform requires more than just looking at their monthly cost. Sure, GetResponse has lower monthly plans at a glance, but each email marketing tool has something to offer that the other doesn’t. “Do I need a webinar funnel or a more intuitive builder?” is just one of the questions people ask when choosing between GetResponse and ConvertKit. To find out which platform can better serve your business, we deep dive into their pricing, user interface, and features to guide you in making your choice.

GetResponse vs ConvertKit Comparison Chart

ModelGetResponseConvertKit
Convertkit logo
PriceCheck Pricing Plans at GetResponse.comCheck Pricing Plans at ConvertKit.com
Standout FeaturesAffordable pricing plans and offers webinar funnelsIntuitive email marketing automation platform with a forever free plan
Landing Page BuilderYesYes
Email Automation & SegmentationYesYes
Contact Tagging and ScoringYesYes
Webinar FunnelBuilt-inNeeds Integration w/ third-party software
Payment ProcessingBy integrationBy integration
A/B TestingYesYes, for email subject lines
Templates220 email + 180 landing page templates3 email + 30+ landing page templates
Free MigrationNoYes
Free Trial Period30 days14 days, Free plan available until 1,000 subscribers

Pricing

GetResponse has more affordable and varied options than ConvertKit, but you can use ConevrtKit’s free plan until you reach 1,000 subscribers

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Both GetResponse and ConvertKit base their monthly cost depending on your number of subscribers 

Something that GetResponse and ConvertKit have in common in terms of pricing is they both charge your monthly fee depending on your number of subscribers. However, GetResponse adds another layer that affects its monthly costs: its four pricing tiers that include different sets of features. If you only need basic email marketing functionalities such as autoresponders and landing pages, you can opt for GetResponse’ Basic plan which costs $15/month for up to 1,000 subscribers. The monthly fee goes up the more you grow your subscriber list. Be careful when designing your opt-ins as GetResponse will count every email opt-in as one subscriber even if there are duplicate email addresses.

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If you’re an online coach or you offer services that require holding live or on-demand webinars, you’ll have to subscribe to GetResponse’s higher-tiers. Its Plus and Professional plans include building webinar funnels on top of upgraded features such as automation builder and contact scoring and tagging. As for ConvertKit, you’ll have to use third-party webinar services such as EasyWebinar or WebinarJam to be able to include webinars in your funnel.

ConvertKit provides two options for you if you have fewer than 1,000 subscribers: its Free plan and Complete plan. The Complete plan starts at $29/month and the rate goes up the more subscribers you have. For new marketers or entrepreneurs who want to minimize their business cost, there’s the ConverKit free plan. This offers basic email marketing features such as unlimited landing pages, email broadcasts, and traffic. However, if you want to have automated email sequences and visual automation funnels, you’ll have to opt for the Complete plan. An upside to ConvertKit is it won’t charge you for duplicate email addresses on your subscriber list, something that GetResponse does.

Customization & Ease of Use

GetResponse has more landing page, funnel, and email templates to choose from while ConvertKit has a more user-friendly interface

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With over 400 email and landing page templates to choose from, GetResponse makes it easy to find one that fits your campaign the best

Even if you’re a complete beginner when it comes to designing emails or landing pages, you can simply choose from and customize the templates available on GetResponse and ConvertKit. Their templates look fresh, clean, and can be customized to match your branding. GetResponse offers more templates to choose from, but it doesn’t mean ConvertKit should be written off altogether. ConvertKit’s limited landing page template choices are well-curated and you’ll get access to its library of high-quality Unsplash photos.

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If you’re judging ConvertKit’s very limited email templates, that’s because ConvertKit believes text-based emails get a higher chance of making it to your subscriber’s primary inbox. This means there’s a higher chance of getting your emails opened as they won’t get lost in the sea of emails under Gmail’s promotions and social tabs. However, higher open and click-through rates still depend on your copy and content relevance at the end of the day.

GetResponse and ConvertKit are user-friendly and their email sequences are easy to set up, thanks to their visual automation funnels. With that said, someone who’s new to email marketing may get overwhelmed with all the features that GetResponse offers. ConvertKit’s platform is more straightforward, but it also lacks some of the more advanced tools that come with GetResponse’s higher-tier plans. If you get stuck in the process of designing your email campaign, both GetResponse and ConvertKit have tutorials and courses to guide you as you go along.

Features

Both email marketing platforms have visual automation tools, but only GetResponse features webinar funnels

Subscribing to GetResponse’s higher tiers will grant you access to its webinar funnels

Comparing their base plans alone, not a lot is different between GetResponse and ConvertKit. Both email marketing platforms can help you design your emails and landing pages easily and deliver your emails without a hitch. ConvertKit’s free plan already features subscriber tagging, but you’ll have to go for GetResponse’s Plus plan if you want this feature. If you want more advanced email marketing features, opt for ConvertKit’s Complete plan or GetResponse’s Plus plan. With these, you can start building automated workflows through their visual automation funnels and get reports and analytics.

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They also provide split testing, lead scoring, and tagging to help you better engage with your subscribers by sending them specific emails that are relevant to their interests and needs. Their analytics can help you analyze your audience’s behavior within your email or let you send a follow-up to those who have not opened your emails.

Online coaches and course creators will benefit from GetResponse’s onboard webinar support and pre-built funnels. If you’re new and need some hand-holding in starting your webinars, GetResponse is a good place to start. As mentioned earlier, ConvertKit requires a third-party webinar service if you want to include webinars in your funnel. Another option to get around this is to use free webinar services such as Zoom.

Integrations

Both platforms can be integrated with popular third-party software

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These email marketing tools support integrations with top software 

Whether it’s with a payment gateway or customer relations management tool, GetResponse and ConvertKit allow integration with a wide range of third-party software and websites. It’s a must to double-check which email marketing platform is compatible with the existing marketing solutions you have in place for a smoother system. If you use leading tools and websites such as Zapier or WordPress, connecting them with either GetResponse or ConvertKit will be smooth and effortless. However, the same cannot be said if the software you’re using is not as commonly used.

For a complete list of GetResponse’s integrations, click here, and for ConvertKit, you can check it out here.

Verdict

ConvertKit is the more straightforward and user-friendly tool, but if you require more robust features, go for GetResponse.

Simple and straightforward, ConvertKit is best for email marketers who want an intuitive interface and don’t mind the limited template choices that ConvertKit offers. It may not have as many bells and whistles as GetResponse, but ConvertKit does a stellar job where it matters. Another reason why ConvertKit is more beginner-friendly than GetResponse is its forever free plan until you reach 1,000 subscribers. You can start growing your email list and nurturing relationships with your subscribers at no cost with ConvertKit. If you want to try its premium features for 14 days for free, click here.

While ConvertKit seems like a more affordable option for those with few subscribers, it’s not exactly cheaper than GetResponse in the long run. This is especially true if you consider including webinars as part of your marketing strategies or offers in the future. At a reasonable monthly cost, GetResponse provides you with tools that help streamline your sales and webinar funnels. If you want to give GetResponse a whirl, you can do so for free for 30 days here.

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