How to Mask Affiliate Links for Better Click Through Rate

If you are interested in blogging, you must have come across bloggers who are earning thousand of dollars through affiliate marketing.

Affiliate Marketing has the potential to make you six figure income and help you quit your 9-5 job.

But, there’s one mistake most of the bloggers make while referring affiliate products.

And what’s that, you ask? To not mask the affiliate links.

Masking affiliate links mean to change the actual referral URL with a nice looking URL.

There are three primary advantages of masking affiliate links –

1. You can keep track of clicks.
2. Your affiliate links much cleaner and professional.
3. It increases the Click Through Rate (more on this below).

For example, if you are promoting an affiliate link of EverNote, then by default it will look like this

However, it is cluttered and doesn’t give a nice impression.

On the other hand, if the same link is masked as then it gives a more personal touch and looks clean.

How Masking Affiliate Link increase CTR?

Click-through rate (CTR) is the ratio of users who click on a particular link to the number of total users who view a page.

It can be calculated using a simple formula.

CTR = Clicks/Impressions*100

When you mask a cluttered affiliate link into a simple and personal link which is branded with your blog, it automatically gives a good impression on visitors.

Ask yourself which of the above two link would you be more willing to click? The one which clearly shouts that it is an affiliate link or the one which looks like a recommended product.

If you hover over this link, then you can see that I am recommending you MyThemeShop.

How to Mask Affiliate Links

It is a simple and straightforward way. There are many free as well paid plugins which provide this functionality.

But, the one I use and recommend is Affiliate Links Lite, which is available for free.

Mask Affiliate Links for Free

You can install this plugin by downloading it from or searching and installing from your WordPress Dashboard.

How to Use Affiliate Links Lite

#1. After you have installed and activated the plugin, you will see an extra option of affiliate link in your left sidebar of the dashboard.

mask affiliate links from sidebar

#2. Click on it and you will get your affiliate link panel. To add a new link, click on ‘Add New Link‘ button.

#3. On the first box, enter the title of your link, for example, SiteGround Hosting. Do not forget to customize the permalink, according to your need.

#4. Next, enter your target URL i.e. your original affiliate link.

You can also add a link description to it which helps you distinguish between different links.

#5. Leave rest of the setting as they are and hit ‘publish‘ the link.

masking affiliate links setting

#6. Now to use the link you can either copy it from affiliate links panel, or you can directly embed links through your WordPress writing area as shown below.

mask affiliate links from writing area

As you may have noticed, by default there is a ‘go‘ word after your URL in the masked link. It is known as affiliate link base.

If you want to change it, then go to Affiliate Links > Settings.

#7. Now modify the Affiliate Link Base to anything you like. Most popular ones are recommended, refer, suggest, etc.

I hope in this article I have explained the process to mask affiliates link.

Still, if you have any queries then let me know via comments. Do share if you have used any better plugin for masking affiliate links.

And don’t forget to share this article (and pin next image) with your friends and followers.

How and Why You Should Mask Affiliate Links
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Shafi Khan

Hey Readers, Welcome to BlogCharge. I am Shafi Khan, a Digital Marketer with 3 years of experience. Here I share my knowledge about Blogging, SEO, Link Building, Affiliate Marketing, and so on... Know more about me ...
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8 thoughts on “How to Mask Affiliate Links for Better Click Through Rate”

  1. heyy shafi

    great post on affiliate links. longer affiliate link doesn’t look professional and sometimes it’s irritating to users so for that link masking is the best way to use affiliate links in easy way. thanks for sharing such a great post

  2. Hi Shafi,
    Nice writing. Currently, I’m using Thirsty Affiliate plugin to mask affiliate link on my blog at
    However, your information is very helpful for beginners who want to use link mask.

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