Instapage Alternatives & Competitors (2022): Which Is the Best Landing Page Builder For Your Business?

Instapage offers one of the most sophisticated tools and templates for landing page creation for email and PPC campaigns. However, its premium features also cost a pretty penny, making businesses look to more cost-effective landing page platform alternatives. We shortlisted Unbounce, Leadpages, and Landingi as the top Instapage alternatives and competitors that you should consider.

Of course, there are also all-in-one solutions (e.g. ClickFunnels, Kartra, GetResponse, HubSpot, etc.) or free WordPress page builder plugins (e.g. Divi, Elementor, Beaver Builder, etc.) that are great Instapage alternatives and are worthy competitors, but it’s hardly fair to compare them against Instapage. In this in-depth comparison, we’re sticking to other dedicated landing page builders to keep a level playing field.

For more in-depth Instapage comparisons, click here

Instapage Alternatives & Competitors Comparison Chart

instapage logo
PriceCheck Pricing at Instapage.comCheck Pricing at Check Pricing at Leadpages.comCheck Pricing at
Standout FeaturesBigger library of templates and more advanced featuresStunning landing page designs, SEM-friendlyAffordable monthly plans, Online sales paymentsAffordable monthly plans
Free Trial Period14 days14 days14 days14 days
Landing Page Templates500+200+80+150 to 200+
SitesUnlimitedUp to 15Up to 50Up to 20
Pop-Ups and Sticky BarsYesYesYesYes
Online Sales and PaymentsNoNoYesNo
Dynamic Text ReplacementYesYesYesYes
Account UsersUp to 5 for Business plan2 to unlimitedAdvanced Plan offers 5 sub-accountsUnlimited


Unbounce is the best Instapage alternative overall and its primary competitor

Instapage alternatives and competitors Unbounce
Give the Unbounce Builder a try here to see how intuitive it is

Unbounce is the closest Instapage alternative and competitor. If you’re looking for advanced landing page optimization features sans the steep monthly cost that comes with Instapage, Unbounce is your best option. Unbounce boasts a library of elegant templates that are designed to help you achieve your goal, whether it’s lead capture or conversion. Its page builder is also as easy to use as Instapage’s, letting you place an element at the exact spot where you want it within the page.

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Similar to Instapage, Unbounce offers powerful tools that can help get more clicks and conversions. These include A/B testing, Dynamic Text Replacement, pop-ups, sticky bars, and Accelerated Mobile Pages. What Instapage offers that Unbounce lacks are heatmaps, real-time visual collaboration, and 1:1 ad-to-page customization, to name some. If you need more advanced features like these, it’s better to invest in an Instapage Enterprise plan.

Pricing Plans

Unbounce offers more pricing tiers, making it a great Instapage alternative for newer or smaller businesses. If you’re only testing the waters, its Launch and Optimize plans provide great value and let you start creating unlimited landing pages and take advantage of an array of marketing tools. If you sign up for an annual plan, you’ll get 10% off from the rates above. You can try Unbounce for 14 days for free here.

For more in-depth Unbounce comparisons, click here.  


For a budget-friendly Instapage alternative, go for Leadpages

Instapage alternatives and competitors (4)
Like Instapage, Leadpages has pop-ups and sticky bars (in photo) to help increase conversion rates 

You can start designing unlimited landing pages and get unlimited traffic and leads at a small monthly cost with Leadpages. Its template options are limited compared to Instapage, but they’re still well-designed and mobile responsive. Do not expect the same elegant designs you’ll get from Instapage, though. On top of unlimited landing pages and traffic, Leadpages’ base plan includes one site, pop-ups, and sticky bars for your page. Its higher-tier plans include text opt-ins and A/B split testing as well.

Another reason why Leadpages is a notable Instapage alternative and competitor is its higher-tier plans include Leadpages Checkouts. This allows you to accept payments, whether one-time or recurring, directly from Leadpages, letting you upsell or downsell conveniently without needing another third-party integration.

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Pricing Plans

Unlike Instapage, Leadpages offers monthly plans at a much lower cost. With Leadpages, you can start your campaigns at only $25/month if you sign up for annual billing. If you opt for monthly billing, the base plan is $37/month. If you want to manage more sites, use A/B testing, or accept online payments, you can subscribe to Leadpages’ Pro ($79/month) and Advanced ($321/month) plans. The monthly cost gets reduced to $48/month and $199/month, respectively, if you subscribe for a year. It is worth noting that Instapage’s Business plan costs $199/month and doesn’t include online sales payment yet.

You can try Leadpages for free for 14 days here. For more in-depth Leadpages comparisons, click here.


Another highly-rated but less-expensive Instapage alternative and competitor

Instapage alternatives and competitors (6)
Landingi can be integrated with major third-party marketing tools

Another noteworthy Instapage alternative and competitor in our shortlist is Landingi. It’s also a user-friendly drag and drop landing page builder just like the rest. Landingi also features pop-up templates, split testing, lightboxes, and unlimited landing pages and conversions. Its templates also look professionally-designed, but its library is not as massive as Instapage’s. Integrations with MailChimp, Zapier, and other popular marketing software is also possible with Landingi.

In terms of customer support, Landingi won’t disappoint even if you’re only subscribed to its Core plan. While Landingi is a more affordable alternative to Instapage, it’s worth noting that its core plan is limited to 5,000 unique visitors. If you get more than that, Landingi will charge an extra cost for an additional 50,000 unique visitors. Even with this extra, however, it’s still cheaper than Instapage overall.

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Pricing Plans

Instapage alternatives and competitors (7)
Landingi’s monthly billing (left) compared to its annual billing fees for its business plans (right)

Landingi has different plans suited for businesses and agencies. The photo above shows the plans for businesses: Core, Create, and Automate. You’ll get up to 38% of savings if you sign up for its annual plans. Meanwhile, you can get unlimited landing pages and conversions for one site with Landingi’s core plan, but it’s limited to 5,000 unique visitors. If you exceed the plan’s cap for unique visitors, Landingi will charge you $15/month (monthly subscription) or $9/month (annual subscription) for an extra 50,000 unique visitors.

You can try Landingi for 14 days for free here. For other Landingi comparisons, click here.

Free Instapage Alternatives

WordPress users can design landing pages using Beaver Builder, Divi, or Elementor as a free Instapage alternative

While not necessarily a dedicated landing page builder, you can customize Elementor’s templates to design your landing page

If your website is already on WordPress, you can use Elementor, Divi, Beaver Builder, or other page builder plugins to design your landing pages as Instapage alternative options. The customizations they offer are not as wide as Instapage’s and their templates are not as conversion-optimized, but they are all beginner-friendly drag and drop builders just like Instapage. They have free versions as well if you really want to scrimp and save.

Just like Instapage, these alternatives need third-party software integration to complete your funnel. However, the upside to using either Elemenor, Divi or other WordPress page builders is it lessens the bloat on your site as you don’t need to add another plugin such as Instapage. If you don’t have a WordPress site yet and want to build one, Bluehost and Siteground have hosting plans that make it easy to do so.


If you’re looking for a more budget-friendly Instapage alternative, Leadpages is a great option. But if you’re after getting similar features at a slightly lower cost, Unbounce is for you.


Best Instapage alternative for smaller businesses

Leadpages logo


Best Instapage alternative and competitor overall


It’s hard to top the intuitive interface, advanced features, and powerful landing page tools that Instapage can provide. However, if you want to save on your landing page software so you have more budget for ad spend and other tools, Leadpages and Landingi are excellent Instapage alternatives. Their templates and conversion-optimization features are more than enough to get your campaign running. Besides, if your offer is that irresistible, even the most simple landing page templates will suffice.

If you’re looking for an Instapage alternative but don’t want to miss out on its wide customization options and superb landing page editor and templates, Unbounce is your best bet. Unbounce can provide you with similar conversion-optimization features and stunning templates at a slightly lower monthly cost. If you want to take advantage of Unbounce’s 14-day free trial, click here.

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