Instapage vs ClickFunnels (2021): Which Marketing Tool Suits Your Goals Better?

If you’re debating between Instapage and ClickFunnels as your next landing page platform, here are some factors you need to consider: your campaign goals, budget allocation, and the existing marketing solutions you have in place. ClickFunnels is definitely the more cost-effective choice as it’s an all-in-one solution, but it doesn’t mean that it is capable of delivering what you need. We dive deep into the similarities and differences of Instapage and ClickFunnels to guide you in choosing the perfect marketing tool for what your business requires.

Instapage vs ClickFunnels Comparison Chart

instapage logoclickfunnels logo
PriceCheck Pricing Plans at Instapage.comCheck Pricing Plans at
Standout FeaturesBigger library of designs, unlimited conversions, more advanced marketing toolsIncludes sales funnel builder and email marketing flow
Landing PagesUnlimited100 to Unlimited
Funnel BuilderNoYes
Unique Visitors30,00020,000
DomainsUnlimitedUp to 27
Pop-Ups and Sticky Bars Yes, but pop-ups have limited featuresNo
Dynamic Text ReplacementYesNo
Payment ProcessingNoYes
Heat MapsYesNo
UsersUnlimitedUp to 10
Free Trial Period14 days14 days


ClickFunnels offers a more affordable pricing tier than Instapage

Instapage vs clickfunnels pricing
Unlike their competitors, Instapage (top) and ClickFunnels (bottom) don’t offer many pricing tiers to choose from

Instapage and ClickFunnels do not offer as many pricing tiers as their counterparts. As seen in the photo above, Instapage only published the price for its Business plan. If you require more than what’s offered on the Instapage Business tier, you’ll have to request a bespoke Enterprise plan for your business. The Business plan costs $199/month and if you sign up for one full year, the monthly cost gets reduced to $149/month. Something to note here is this is limited to 30,000 unique visitors, so if you exceed this, Instapage may not publish your landing pages anymore.

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As its name suggests, ClickFunnels is more than a landing page builder. It provides you with all the tools you need to build a complete sales funnel, including payment processing. ClickFunnels starts at $97/month, and this lets you create up to 20 funnels and 100 landing pages. The next tier costs $297/month and includes unlimited funnels, landing pages, more domains, and payment gateways, to mention a few.

Customization & Ease of Use

While both are user-friendly drag and drop page builders, Instapage has wider customization options than ClickFunnels

Instapage vs clickfunnels customization and ease of use
A quick look at their home pages will give you an idea of the designs that Instapage (left) and ClickFunnel (right) can offer

Unlike ClickFunnels, Instapage is a dedicated landing page builder that requires integration with your existing marketing tools to complete your funnel. While what it offers may be limited at a glance, Instapage provides landing page customization options that ClickFunnels can’t compete with. Instapage is focused on helping you build landing pages that are not just eye-popping, but ones that are specifically designed to convert. You’ll get access to more than 500 templates and images when you subscribe to Instapage, which is five times more than the 100 plus layouts available on ClickFunnels.

Where ClickFunnels trumps Instapage is it further offers templates for complete funnels. These funnels can be easily adjusted for your campaign, even if you have no coding skills.

Both their drag-and-drop landing page editors are beginner-friendly. ClickFunnels’ interface is great for beginners who require limited customization. Its grids are fixed and the padding measurements automatically adjust whenever you place an element. Meanwhile, if you’re a more advanced designer who can be nitpicky with the element placements, you’ll enjoy Instapage’s page builder better. It lets you place an element anywhere you want and control the grid settings as you wish.

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Instapage features more SEM-friendly functionalities while ClickFunnels makes building a sales funnel a more streamlined process

Instapage allows easy post-click personalization through its customizable UTM (Urchin Tracking Module)  parameters

In terms of features, Instapage offers some tools that are not available on ClickFunnels and vice versa. For instance, Instapage lets you use pop-ups, sticky bars, and Dynamic Text Replacement that all work together to help increase conversion rates. It is equipped with powerful tools for search engine marketing, including heatmaps and 1:1 ad-to-page personalization. This gives the audience a more personal experience with your ad and landing pages by letting you set UTM parameters. If you run PPC campaigns for your business or clients, this is an indispensable tool. However, 1:1 ad-to-page personalization is only available on Instapage’s Enterprise plan.

Meanwhile, ClickFunnels offers a different set of features. With ClickFunnels, you will need fewer integrations with third-party software as everything can be done within its platform. From designing the landing page to managing workflows to accepting payments, ClickFunnels lets you do all these without needing a different tool. Upselling or downselling your products and services can also be done within ClickFunnels’ platform.

In addition, it’s popular among businesses that offer memberships and affiliates because of Backpack, its affiliate management system. While ClickFunnels offers robust sales funnel tools, it’s not without limitations. For instance, it’s not equipped with an autoresponder, so you’ll need a third-party e-mail marketing software for this purpose.


Both Instapage and ClickFunnels can be integrated with popular third-party marketing tools

Instapage vs clickfunnels (4)
Make sure the marketing tools you currently use support integration with your landing page builder 

Zapier, MailChimp, Aweber, Infusionsoft, ActiveCampaign, and HubSpot are only some of the most recognizable marketing tools that you can connect with Instapage and ClickFunnels. Before finally deciding which landing page builder you’re going to subscribe to, it’s helpful to know whether it supports integration with the existing software you’re using. For a complete list of Instapage’s integrations, click here, and for ClickFunnels, you can check it out here.

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Search engine marketers will benefit from Instapage’s powerful tools while those who want a straightforward landing page and funnel builder should find ClickFunnels’ features sufficient

When solely comparing their landing page builder capabilities, Instapage is hands-down better than ClickFunnels. It is more customizable, has a larger library of stunning, conversion-optimized templates, and can equip you with advanced tools that can increase your click-through rates. If you want to get a feel for Instapage’s intuitive interface, take advantage of their 14-day free trial here.

While Instapage is among the top landing page optimization platforms, it can’t compete against ClickFunnels in terms of cost. With ClickFunnels, you’ll get basic page builder functionalities and limited template choices, but you’ll have access to a complete sales funnel builder. Your target audience can complete the whole conversion process without leaving your ClickFunnels. Another excellent feature of ClickFunnels that people love is its well of tutorials and a large community of ClickFunnels users. If you want to give ClickFunnels a try, you can enjoy their free 14-day trial here.

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