Leadpages Alternatives & Competitors (2020): A Comparison of Top Landing Page Builders

It only takes a few seconds to make a good impression, thus well-designed landing pages are a must for high click-through and conversion rates. One of the highly-recommended landing page builders today, Leadpages makes designing your landing pages fast and convenient through its conversion-optimized templates and user-friendly editor. Its monthly plans are on the affordable end of the spectrum, too. However, its tools may not be sophisticated enough for some marketers and agencies. In this case, Unbounce, Instapage, and Landingi are among the top Leadpages alternatives and competitors that are worth considering.

While there are all-in-one marketing solutions that can be considered as Leadpages alternatives (e.g. ClickFunnels, Kartra, GetResponse, etc), we focused our thorough comparison between the closest competitors of Leadpages to keep this a level playing field.

For more in-depth Leadpages comparisons, click here

Leadpages Alternatives & Competitors Comparison Chart

ModelLeadpagesUnbounceInstapageLandingi
instapage logo
Price Check Pricing at Leadpages.comCheck Pricing at Unbounce.comCheck Pricing at Instapage.comCheck Pricing at Landingi.com
Standout FeaturesAffordable monthly plans, Online sales paymentsStunning landing page designs, SEM-friendlyBigger library of templates and more advanced featuresAffordable monthly plans
Free Trial Period14 days14 days14 days14 days
Landing Page Templates80+200+500+150 to 200+
SitesUp to 50Up to 15UnlimitedUp to 20
Pop-Ups and Sticky BarsYesYesYesYes
Online Sales and PaymentsYesNoNoNo
Dynamic Text ReplacementYesYesYesYes
Account UsersAdvanced Plan offers 5 sub-accounts2 to unlimitedUp to 5 for Business planUnlimited

Instapage

Instapage is one of the top landing page builders and Leadpages alternatives

Instapage leadpages alternatives & competitors
Its advanced landing page personalization tools are one of the many reasons why marketers opt for Instapage

Experienced marketers and agencies choose Instapage as a Leadpages alternative because of its sophisticated marketing and collaboration tools. Instapage goes above and beyond the standard A/B testing, pop-ups and sticky bars, and stunning conversion-optimized templates that other landing page builders offer. Among its notable features are its heatmaps, 1:1 ad-to-page personalization, and AMP pages and experiences. Its visual collaboration tools also make it easy for team members to give feedback and make changes on the landing page as necessary.  The 1:1 ad-to-page feature alone is reason enough to make the switch to Instapage as it increases the chance of conversion by letting you create personalized landing pages at scale.

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Of course, no review of Instapage should forget to mention its landing page editor. It’s one of the most intuitive landing page building platforms today, thanks to its fluid grids. While Leadpages is also a drag and drop builder, its grids are restrictive. With Instapage, an element you drag can be dropped exactly where you want it.

Pricing Plans

Perhaps the only downside to Instapage is its pricing plans. First, it’s more expensive than Leadpages and their chief competitors. If you subscribe to its base plan and opt for monthly billing, it costs $199/month. Subscribing to the annual plan lowers the cost to $149/month, which is still more expensive than Leadpages and the other alternatives on our list. The base plan includes unlimited conversions and landing pages, heat maps, ad maps, and other basic landing page optimization tools. If you want its more advanced features, you have to upgrade to its enterprise plan whose pricing depends on your business’ requirements.

You can try Instapage for free for 14 days here. For a more in-depth comparison of Leadpages and Instapage, click here.

Unbounce

Unbounce offers more customization options than Leadpages

Instapage alternatives and competitors Unbounce
Give the Unbounce Builder a try here to see how intuitive it is

Just like Leadpages, Unbounce boasts a drag and drop page landing builder that makes building landing pages a breeze. Unbounce is another excellent Leadpages alternative and competitor because its editor is similar to Instapage’s fluid interface but its monthly cost isn’t as steep. There are also more professionally-designed templates to choose from on Unbounce than on Leadpages.

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Among Unbounce’s notable features are unlimited landing pages, Dynamic Text Replacement, pop-up forms, sticky bars, and mobile responsive pages. If you subscribe to its higher-tier plans, among the upgrades you’ll enjoy are smart traffic, AMP, advanced analytics, and higher limits for conversions.

Pricing Plans

Unbounce’s monthly plans may not be as affordable as Leadpages’, but they are still less expensive than the previous Leadpages alternative we mentioned, Instapage. If you don’t have huge traffic yet, Unbounce’s Launch and Optimize plans offer great value for money. The monthly costs in the above photo reflect the cost for monthly plans, but if you subscribe to an annual Unbounce plan, they offer 10% of savings from the above rates.

You can try Unbounce for free for 14 days here. For a more in-depth comparison of Leadpages and Unbounce, click here.

Landingi

Landingi’s monthly fees are the closest to Leadpages’ 

Drag widgets and drop them at the exact point you want them on your page builder

Perhaps the most obscure on our list of Leadpages alternatives and competitors, Landingi is a drag and drop landing page builder that boasts over 300 landing page templates and opt-in forms to choose from. You can tweak these templates easily through its editor or make a page from scratch. If you want to add a video on your landing page, Landingi makes it convenient to do so through its drag and drop widgets as well.

Like Leadpages, Landingi also offers pop-up templates, split testing, lightboxes, and unlimited landing pages and conversions. Its Core plan gives you access to basic landing page building tools. However, if you want more tools for conversion optimization, they are only available on the higher-tier plans. Do note that Landingi’s core plan has a cap of 5,000 unique visitors. If your unique visitors exceed that limit, that will incur an additional cost.

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Pricing Plans

Instapage alternatives and competitors (7)
Landingi’s business plan tiers when billed monthly (left) side by side the fees when billed annually (right)

Landingi offers various plans suited for businesses and agencies. The above photo reflects its business plans: Core, Create, and Automate. If you choose Landingi, we recommend the annual plan as it gives you up to 38% in savings. The Core plan lets you design unlimited landing pages for a single site, but it’s only limited to 5,000 unique visitors. If you exceed the plan’s cap for unique visitors, an extra $15/month (monthly subscription) or $9/month (annual subscription) will be added to your monthly cost and let you have 50,000 more unique visitors.

You can try Landingi for 14 days for free here.

Additional Leadpages Alternatives: Free & Paid

If you’re a WordPress site owner, you can use the free versions of popular landing page builders 

Elementor’s  free version lets you design pages on your WordPress site

There are available WordPress plugins that are possible Leadpages alternatives for designing landing pages. For instance, Elementor, Beaver Builder, and Divi are general page builders, but you can still create landing pages using these platforms. However, unlike dedicated landing page builders, they offer fewer options for conversion-optimized templates. Beaver Builder and Elementor have free versions that, albeit limited, let you start building pages at no cost. Of course, while WordPress is free, you’ll need hosting and domain to be able to run your site. SiteGround has affordable hosting plans that let you install WordPress in a few clicks.

If you’re looking for Leadpages alternatives that offer more than just landing page builders, the following all-in-one platforms are highly recommended:

  • ClickFunnels
  • Ontraport
  • Kartra
  • GetResponse
  • HubSpot

Verdict

If your budget allows, go for Instapage as it has the most templates available and sophisticated SEM tools 

Instapage

Best Leadpages alternative and competitor overall

Leadpages logo

Landingi

Best Leadpages alternative for smaller businesses

Instapage

If we’re not putting cost into consideration, Instapage is Leadpages‘ best alternative and competitor by a mile. Its advanced design, personalization, and collaboration tools reflect its premium price. These tools can be leveraged for higher click-through and conversion rates without increasing your ad spend. Instapage lets you try its premium features for free for 14 days here.

For entrepreneurs and companies who want a more cost-effective landing page builder, but feel Leadpages’ design options are too limited, Landingi is a great alternative. It’s not as expensive as Instapage or Unbounce, but its editor offers wide customization options as well. Even Landingi’s highest-tier business plan, which offers more extensive design and marketing tools, is still more budget-friendly than the other two Leadpages alternatives and competitors on our list. You can try Landingi for free for 14 days here.

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