Leadpages vs ClickFunnels (2021): Which Landing Page Platform Should You Get?

With Leadpages and ClickFunnels, you can skip website builders like Squarespace, Wix, or WordPress altogether. This is because they provide hosting, templates, and marketing tools that allow even the least non-tech-savvy individuals to create their sales funnels. Leadpages has been more well-known as a landing page builder, but it actually lets you complete sales through its online sales payment system as well. But how do its tools and systems stack up against the popular sales funnel builder, ClickFunnels? We compare their pricing, customization options, ease of use, and additional features to help you pick which platform can better serve you and your business.

Leadpages vs ClickFunnels Comparison Chart

Leadpages logoclickfunnels logo
PriceCheck Pricing Plans at Leadpages.comCheck Pricing Plans at ClickFunnels.com
Standout FeaturesKiller landing page templates, Affordable monthly plansUser-friendly sales funnel builder templates, Affiliate management program
Landing PagesUnlimited100 to Unlimited
Funnel Builder TemplatesNoYes
Unique VisitorsUnlimited20,000
DomainsUp to 50Up to 27
Pop-Ups and Alert Bars YesNo
Dynamic Text ReplacementYesNo
Payment ProcessingYesYes
UsersAdvanced Plan offers 5 sub-accountsUp to 10
Free Trial Period14 days14 days


Leadpages has more budget-friendly monthly plans than ClickFunnels

pricing Leadpages vs clickfunnels (1)
The different pricing tiers of Leadpages (top) and ClickFunnels (bottom)

Both Leadpages and ClickFunnels let you design landing pages and build a sales funnel within the platform, but their rates are slightly different. For only $48/month with Leadpages’ annual subscription, you can start accepting payments for your digital products. The Leadpages Pro plan includes split testing, online sales payment through Stripe, 10 SMS opt-in campaigns, and email trigger links on top of the basic inclusions available in the Standard plan. If you opt to be billed monthly, the cost becomes higher. For instance, the Leadpages Pro plan becomes $79/month while the Advanced plan skyrockets to $321/month from $199/month.

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Meanwhile, the base ClickFunnels plan starts at $97. This includes 3 domains, up to 100 landing pages, 3 payment gateways, and up to 20 sales funnels. The ClickFunnels Platinum costs $297/month, quite a big jump from the base plan. The Platinum plan includes 9 domains, 9 payment gateways, unlimited funnels and landing pages, and access to Funnel Flix, ClickFunnels’ library of training and courses from renowned coaches.

Customization & Ease of Use

Both are user-friendly drag-and-drop builders 

Leadpages (left) offers conversion-optimized templates while ClickFunnels (right) makes it easy to build a sales funnel through its pre-built funnels

Leadpages and Clickfunnels provide a landing page editor that’s intuitive and non-tech-savvy friendly. They both promise to equip you with the tools you need so you won’t have to hire a tech team even without the coding skills. However, their strengths lie in different areas. Leadpages offers more beautiful, conversion-optimized templates than ClickFunnels. Its designs look more relevant and fresh and the elements observe conversion best practices.

Meanwhile, ClickFunnels’ templates are not as elegant and stylish, but it makes up for it through its pre-built funnel templates.  You can easily build sales, webinar funnel, opt-in, membership, bridge funnels, and the like. The templates show you where to put the content and elements that you need for the different pages of your funnel. However, if you want scroll-stopping templates, prepare to shell out a bit more for its paid templates.


Leadpages include conversion-optimization tools while ClickFunnels boasts its own affiliate program management

Leadpages lets you use pop-ups and alert bars (left) while ClickFunnels has Backpack (right)

ClickFunnels and Leadpages have features that set them apart from each other. In a nutshell, Leadpages provides you with more functionalities and tools that are focused on designing landing pages that can increase conversion. These include features such as alert bars, exit-intent pop-ups, built-in conversion guidance (it tells you if your design may negatively affect conversion), split-testing and simple analytics tools. You can also start accepting online payments, upsell, or downsell directly within Leadpages through the Stripe-powered Leadpages Checkouts.

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Just like Leadpages, Clickfunnels accepts payments within its platform. It takes it up another level by including its own affiliate management program called Backpack. This allows you to design your affiliate program within its platform so your members or customers can also promote your brand and services and get paid as they do so. This is just one of the reasons why ClickFunnels is popular among the online coaching space.


Leadpages support integration with more software than ClickFunnels

Leadpages vs clickfunnels (5)
Connect your existing marketing solutions with Leadpages

Aweber, Infusionsoft, Zapier, MailChimp, Calendly, ActiveCampaign, and WordPress are some of the notable software that you can conveniently integrate with Leadpages and ClickFunnels. It’s important to check first whether the platform you’re choosing is compatible with the marketing tools you already have in place for a smoother process. For a complete list of Leadpages’ integrations, click here, and for ClickFunnels, you can check it out here.


Get Leadpages if you’re looking to elevate your landing page designs, but if you want a more streamlined funnel-building process, ClickFunnels fits you better.

Leadpages and its professional-looking landing page templates and conversion tools make it the better option if you’re focused on aesthetics and conversion optimization alone. Its online sales payment system lessens the needed third-party software integration, too. In addition, its monthly pricing plans are more attractive than ClickFunnels’. To get a feel of whether the platform is for you, you can try Leadpages for free for 14 days here.

Those who want a more straightforward process of building your funnel and don’t mind the basic templates should go for ClickFunnels. Its funnel builder templates make the complex process less intimidating for beginners. ClickFunnels become an even more attractive option if you see yourself offering an affiliate program for your products and services in the future. If you want to give ClickFunnels a try first before committing, try the platform for 14 days for free here.

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