Leadpages vs Unbounce (2022): What’s the Difference Between These Landing Page Builders?

Leadpages and Unbounce remain among the top landing page platforms today, thanks to their user-friendly drag-and-drop builders and library of templates optimized for conversion. While Leadpages offers more attractive plans, it doesn’t necessarily mean that it’s the better option for you and your campaigns. We compare the pricing plans, landing page builders, and additional features of Leadpages and Unbounce to guide you in choosing the marketing tool that fits your business needs better.

Leadpages vs Unbounce Comparison Chart

Leadpages logounbounce logo
PriceCheck Pricing at Leadpages.comCheck Pricing at Unbounce.com
Standout FeaturesKiller landing page templates, Affordable monthly plansStunning landing page designs, SEM-friendly
Landing PagesUnlimitedUnlimited
Landing Page Templates80+200+
SitesUp to 50Up to 15
Unique VisitorsUnlimited20,000 to 50,000
Pop-Ups and Alert Bars YesYes
Dynamic Text ReplacementYesYes
Inbuilt Payment ProcessingYesNo
A/B TestingYesYes
Account UsersAdvanced Plan offers 5 sub-accounts2 to unlimited
Free Trial Period14 days14 days


Leadpages has more affordable plans than Unbounce

Leadpages vs unbounce
You’ll get significant savings when you subscribe to an annual plan for either Leadpages (top) or Unbounce (bottom)

We have yet to find a landing page builder that’s as budget-friendly as Leadpages that doesn’t compromise quality. With Leadpages’ standard plan, you can start designing your landing page for your campaigns at $25/month for an annual subscription. Those who prefer the monthly subscription will miss out on savings as Leadpages’ monthly Standard plan costs $37/month while the Pro and Advanced plans cost $79/month and $321/month, respectively. Despite the lower monthly cost, the base plan already includes unlimited landing pages and traffic, which is already more than what Unbounce offers in its base plan.

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The unlimited traffic and leads cannot be said for Unbounce. Its base plan, which costs $80/month when billed monthly, has a limit of 500 conversions and 20,000 unique visitors. The higher the price tier, the higher the conversion and unique visitor cap become as well. When billed monthly, Unbounce’s plans cost $80, $120, $200, and $300 each month. If you subscribe to the annual plan, Unbounce gives you a 10% discount on your chosen plan (see photo above).  Just like with Leadpages, Unbounce’s plans include unlimited landing pages, alert bars, and pop-up forms.

Customization & Ease of Use

Unbounce has a bigger library of templates and its editor offers better design control than Leadpages’

Leadpages vs unbounce (2)
You can preview the Unbounce Builder and get hands-on experience here.

Leadpages and Unbounce make it easier to build and design landing pages through their drag-and-drop builders. Between the two, Unbounce’s editor allows for more customization options and control. Unbounce lets you drag an element and drop it at the exact spot on the page where you want it. Doing so won’t affect the margins and padding on the other elements. If you have more advanced experience in graphic design, this is something you’ll appreciate. As for Leadpages, you can also drag and drop elements, but they typically automatically adjust your element’s position within the page and may move other elements already in place.

Both offer stunning templates for different uses and industries, but Unbounce’s 200+ templates eclipses Leadpages’ 80+ pre-built designs. Having said that, both platforms offer paid templates as well if you find the free ones don’t suit your taste and your campaigns’ requirements. With the Unbounce Builder that has flexible grids, it’s easier to copy a paid template that you like if you don’t mind building from scratch.

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Leadpages has an onboard online sales payment while Unbounce has more advanced conversion-optimization features

Leadpages vs unbounce (3)
Unbounce highlights its Dynamic Text Replacement, a valuable tool for search engine marketers

Exit-intent pop-up forms, sticky bars, and split testing are some of the common features that Leadpages and Unbounce have that help improve conversion rates. In addition, Leadpages has its Leadmeter, an indicator that shows how conversion-friendly your landing page design is. This is helpful for those who are new to landing page building and are not yet familiar with conversion best practices. Leadpages also features countdown timers, text opt-in campaign tools, and email trigger links.

A functionality that Leadpages has that’s missing on Unbounce is online sales payment processing. With the Leadpages Checkouts, which is powered by Stripe, you can accept payments for your memberships, services, or digital products. With Unbounce, you’ll need an integration with a third-party payment gateway like Stripe to start accepting online payments.

In addition to its wider array of killer templates to choose from, Unbounce offers sophisticated, SEM-friendly tools. Depending on your plan, you can take advantage of advanced tools like Smart Traffic, Accelerated Mobile Pages for faster loading speeds on mobile devices, and Dynamic Text Replacement. Unbounce also lets you target by URL, target by referring URL, and configure pop-ups to specific triggers. These personalized experiences increase the chances of turning a warm lead to a hot one.


Both Leadpages and Unbounce support configuration with the leading marketing tools

Leadpages vs unbounce (4)
Integration with other software and marketing solutions is a breeze for either landing page platform

Whether it’s for email automation, customer relations management, project management, or analytics, integrations for both Leadpages and Unbounce are available. Leading software solutions like Zapier, MailChimp, HubSpot, Calendly, or Squarespace are only some of the available tools that you can connect conveniently with Leadpages and Unbounce. We highly recommend checking first whether your existing marketing solutions can be integrated with either landing page builder to make the onboarding process easy for you and your team.

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For a complete list of Leadpages’ integrations, click here, and for Unbounce, you can check it out here.


Leadpages is an excellent Unbounce alternative for those who consider price as a deciding factor

Choosing between Leadpages and Unbounce boils down to your company’s resources and the tools you require for your campaigns. From its landing page templates to advanced conversion functionalities, Unbounce is overall more powerful and robust than Leadpages. Its premium features also mean a premium price tag, however, and this is where Leadpages comes in.

Leadpages is perfect for smaller businesses or sole proprietors as it offers everything you need to create your mobile-responsive landing pages and get your campaign up and running at a lower cost. On top of that, you get unlimited traffic and leads, unlike with Unbounce that sets a cap for every tier. Even Leadpages’ higher-tier plans offer incredible value for your money. They give you access to advanced conversion and marketing tools, including a payment gateway so you can get paid within the platform itself.

You can try Leadpages for free here and Unbounce here for 14 days.

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