Ontraport Alternatives (2020): Are There Better Internet Marketing Platforms Out There?

Ontraport is an all-around internet marketing platform, well-known for its robust email marketing, campaign automation, and CRM capabilities. It’s an ideal choice for large enterprises who want the full package and don’t mind spending quite a bit for it. That said, there are alternatives out there that could be much better suited to your business, especially if you’re an SMB that has a smaller budget and in need of a different set of tools than those that Ontraport offers. To help you figure out which internet marketing platform you should really be using, here are some of Ontraport’s top alternatives and competitors as well as their features and prices. It wouldn’t hurt to explore your options especially if it means achieving your marketing goals and saving more money at the same time.

Ontraport Alternatives Comparison Chart​​​​

NameMailchimpHubspotInfusionsoftSalesforce
PriceCheck Price at MailchimpCheck Price at HubspotCheck Price at InfusionsoftCheck Price at Salesforce
Free TrialOffers a free plan14-day trial period14-day trial period14-day trial period
Scheduled Mass Email CampaignsYesYesYesYes
Marketing AutomationYesYesYesYes
Sales AutomationNoYesYesYes
CRMNoYesYesYes
Client and Subscriber ListsYesYesYesYes
Ease of UseEasyEasyDifficultEasy

Mailchimp

Mailchimp is an affordable email marketing and marketing automation platform.

Mailchimp makes it easy for small businesses to create marketing campaigns.

One of the best ways to grow a new business is through email marketing and that’s exactly what Mailchimp specializes in. Through the platform, you’ll be able to create effective email marketing campaigns and make sure that they’re seen by the right people at the right time. The great thing is that you don’t have to limit yourself to just one campaign. You can launch multi-channel campaigns, allowing you to reap more significant returns. Mailchimp also comes with useful features such as client and subscriber lists.

If you’re a complete newbie to the world of email marketing, there’s no need to worry because Mailchimp makes it easy to find your way around the platform. Its dashboard is very user-friendly, complete with menus so that you know exactly where to go. You can pretty much do everything on it, including creating emails, landing pages, and advertisements. Aside from being a no-brainer to use, Mailchimp is also quite affordable. You get to use the platform for free if you have 2,000 subscribers or less. Beyond that, it charges $10/month for every 500 subscribers you want to add.

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There is, however, a drawback to using Mailchimp. Its tools and features are pretty basic, making it more suitable for smaller businesses. So if it’s your goal to keep on expanding, you’ll probably outgrow Mailchimp at some point and will have to look for a more advanced internet marketing platform that can evolve with you.

Hubspot

Hubspot is an all-around platform that makes it easy to expand your business.

Hubspot has website tools, e-commerce services, and SEO evaluations.

Hubspot, as you can already tell by its name, is an all-around platform that does more than just e-mail marketing and marketing automation. It also has website tools, SEO evaluations, e-commerce services, and CRM, allowing you to easily boost your sales, grow your leads, and organize your contacts. If you want to expand your business, you can definitely benefit from a system like Hubspot. You can even build your social media presence with it as it lets you track your likes and shares with just a click of a button.

If you think having all of these features means Hubspot is complicated to use, it’s actually quite the opposite. All of its tools and services are intuitive and so you won’t have much of a problem getting used to them. Another good reason to use Hubspot is that you only have to pay for the features that you want to use for your business. This allows you to save because you don’t have to pay extra for features that you don’t even have any use for like how it is with other platforms. Depending on the features you choose, monthly fees can range anywhere from $200 to $2,400.

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Hubspot does come with a downside though. It doesn’t have enterprise solutions and so large businesses might find it difficult to manage their campaigns. So if your business falls into this category, it might be better to find another platform that can better support your size.

Infusionsoft by Keap

Infusionsoft is ideal for businesses that are in the service industry.

Infusionsoft is the complete package when it comes to CRM and marketing automation.

If you were to compare Infusionsoft to Ontraport, you’ll realize that they’re in direct competition with each other because they have very similar features and services. Infusionsoft, however, does have the upper hand as it offers a much more complete set of CRM and marketing automation tools. If your business is in the service industry, definitely include Infusionsoft in your list of prospects because it will allow you to create powerful campaigns, track and follow up with leads, and convert these into customers. Not only that but you will also be provided with helpful automated reports.

Because Infusionsoft is the full package, expect it to come with a ton of settings. While this is the reason why it’s so powerful, it’s also the reason why it’s so difficult to master. If you’re new to the platform and you don’t have that much experience with internet marketing, the learning curve will definitely be a steep one. This could be a major drawback, especially for those who don’t have much time to spare to get familiar with everything. They do have a training package, however, that teaches users how to create scheduled mass email campaigns that come with many variables.

Another downside to Infusionsoft is that it’s quite expensive, something else it has in common with Ontraport. Prices for its services range from $199 to $379 per month while it would cost you a whopping $1,999 for its training package.

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Salesforce

Salesforce is a good choice if you want to improve the way you connect with your customers.

Salesforce’s features include marketing automation and mass email scheduling. 

Just like Ontraport, Salesforce is another all-in-one platform that has useful marketing, sales, and CRM tools. It provides plenty of dynamic features including mass email scheduling, contact and subscriber list management, and marketing automation, allowing users to generate more leads, increase their sales, and ultimately grow their business. Salesforce is considered a leader in the industry, particularly for its CRM capabilities, and so it’s a good choice if you want to improve the way you connect with your customers.

When it comes to packages and pricing, Salesforce has made things simple by dividing its services into four tiers. The most basic one will only cost you $25/month and that already gives you ready-made CRM for 10 users at a time. As for its most advanced package, it’s priced at $300/month and will give you unlimited CRM capabilities and support. Aside from getting to pick from a wide range of services, another huge advantage of using Salesforce is that you can test its features out for free for 14 days. That should be enough time for you to decide if it’s the right platform for your business and its needs.

There are, however, a couple of drawbacks you should know about. For one, the system makes it difficult to import data from CSV files and other sources. Also, you need to upgrade to the pricier packages if you want to unlock the platform’s specialized features.

Verdict

Ontraport’s alternatives each have their own capabilities that are worth considering. 

Mailchimp

Best for small businesses

Infusionsoft

Best for businesses in the service industry 

These four Ontraport alternatives each have their own capabilities that are helpful in growing a business. But how do you know which one is the best for yours? If you have a small business that runs on a tight budget, Mailchimp is the platform you’re looking for. It makes email marketing easy and it allows you to save at the same time. Once your business has grown and you have a bigger budget to work with, you can then upgrade to Salesforce or Hubspot, both of which offer more advanced marketing, sales, and CRM tools. As for Infusionsoft, it’s a great choice for businesses that are in the service industry and whose goal is to create powerful marketing campaigns and convert leads to customers.

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