10 Pinterest Marketing Tips to Stand Out from The Crowd (2021)

Pinterest is one of the primary source of traffic to BlogCharge and without it, I wouldn’t have been able to achieve the results I have got in less than 4 months of blogging.

But, not everyone has a success story to tell with Pinterest, and even Top Bloggers fail to get outstanding results from the Pinterest community.

This post is dedicated to all those struggling bloggers who want to see traffic and establish themselves as a brand.

After applying these 10 dead simple Pinterest Marketing tips, you will see hundreds of repins and followers flocking to your Pinterest profile.

10 Pinterest Marketing Tips for Bloggers and Businesses

10 Pinterest Marketing Tips for Bloggers

Make sure, you read the complete article first and then start taking actions. Half knowledge is dangerous, and I don’t want you to waste your time and not get the desired results.

Moreover, once you start getting traffic, you won’t be able to leave Pinterest. So, it is better to target first with a proper strategy.

In a hurry? Watch the video version instead or scroll down to continue.

#1. Pin Larger Images

As you may already know, Pinterest widely uses vertical images, and the standard size of a pinned image is  735px x 1102px.

However, there’s no limit to the size of a pin, and you are free to pin larger images.

The best size I would recommend is to create pins of height 1300px that are both large and doesn’t get hidden. Because of the height, the users will spend more time looking for it, and the extra space allows you to add more information and punch lines to the graphic.

Pinterest now hides part of a longer image, i.e., a longer pin won’t be shown completely, but the reader needs to click on it for complete images. According to Pinterest, images with a 2:3 ratio tends to work best. Ideally go for a 600×900 px image size.

You can create custom size graphics using Canva, a free and beautiful tool. Or use Photoshop if you have prior experience with it. To make your life easier, here’s a Canva guide which will help you get started.

RELATED  A Freelancer's Guide To Building A Solid Brand On Pinterest (2021)

Larger Images for Pinterest

#2. Design Your Pins & Boards

Establishing yourself as a brand takes more than just pinning random pins with random designs.

While you may want to test which design works best, you should try to design all your pins as well as boards with the same color model.

It helps users in recognizing your pins and thus making them believe that you’re a popular brand.

Below is an example.

How to Brand Pins Example
Branded Pins Example

#3. Create Multiple Pins

You can’t be sure of what your followers will like the most, and hence I suggest you to create at least three different pins for each article you publish.

You can use different colors, titles, background images, sizes, and descriptions. Wait for few days and promote the pins with a maximum number of repins and engagement.

It is similar to creating multimedia headlines for sharing on Twitter and Facebook. Here are few pins I created for one of my recent articles. Note that the first pin got 80 repins while the second got only 27. If I were to promote one of these, I’d definitely go for the first one.

Create Multiple Pins for One Article

#4. Verify Your Domain Name and Enable Rich Pins

Verified domain name means to have your website name or username below all the pins that are pinned from your site.

It doesn’t matter whether you or your visitors pinned it, your profile will be displayed. Verifying your domain name increases the chances of getting repins and clicks.

You can also apply for Rich Pins using the instructions given on this page.

#5. Join Pinterest Group Boards

Find And Join Pinterest Group Boards

Group boards allow multiple users to contribute to a single board and all the followers of this board will see these pins.

A good follower count to see before joining a group board is 5000 followers. Most of the times you’ll get clear instructions to join in the group board description.

If not, comment on some pins of the owner of group board and ask for an invitation. Alternatively, send him/her a personal message asking for permission.

RELATED  7 Best Social Media Automation Tools That Will Make Your Job Easy (2021)

Tip: PinGroupie is a great tool to find Pinterest group boards in your niche. Or you can buy Pinterest group board invites to popular group boards with 100,000+ followers.

#6. Use Keywords and Hashtags

Try to use relevant keywords within your post title as well as in the description of your pins. You can also add popular hashtags in your description area.

Having proper keywords and hashtags will rank your pins in the Pinterest search results.

The ideal length of description is 100-150 characters. Try to use related keywords and hashtags naturally. Pinterest gives importance to hashtags, so do proper research beforehand and target popular ones.

#7. Pin More & Frequently

A large number of popular Pinterest users are pinning at least 50 pins a day to various Pinterest Group Boards and personal boards.

The more you pin, the number of users you reach and thus your chances of getting repins increases. I pin at least 40 pins per day and thinking of taking that number to 100 pins a day soon.

It’s hard to pin that much and at the correct time manually, hence I recommend using Viraltag which lets you schedule unlimited pins for an affordable price.

Start your 14 days FREE Trial + Get $15 Credits

#8. Write About Trending Topics

Blog Topic Research using Google Trends

Like every other social media channel, Pinterest users also like to read trending news and share them. Keep track of what’s popular in your niche and try to write an article about the same as early as possible.

Getting viral is the best way to get vast amounts of traffic. If any of your pins go viral, you will get hundreds of live visitors to your site and more social shares.

To keep track of trending topics, make use of tools like Google Trend, BuzzSumo, and TrendHunter.

Related Read: How to Start A Viral Quiz Site (Step by Step)

RELATED  ViralTag Review (2021): The All-in-One Social Media Marketing Tool

#9. Create Infographics

Infographics are the best way to represent information in a visual style that makes it easy to understand.

And Infographics works like magic on Pinterest.

You may get fewer clicks on the article, but you’ll surely get many repins, likes, and followers. Moreover, many bloggers will also add your Infographic to their websites with a link or mention. Free promotion!!

In your pin description, add some sentences which allow users to use the pin if they’re willing to link back to the primary source. Since many Pinterest readers are personal bloggers themselves and do not worry much about SEO, you can quickly negotiate a dofollow backlink.

Tools to Create Infographics:

1. Canva

2. Piktochart

3. infogr.am

#10. Engage With Other Pinterest Users

And finally, the typical way that works on every social media as well as forums. Engage with other Pinterest users in your niche, pin their new pins, and comment on their pins on a regular basis.

Once you have befriended them, ask them to share your pins with their followers. You can also ask for helpful tips on your new Pinterest friends. Additionally, if you’re having a rough time getting Group Board approval, this strategy will be of great help.

Did You Enjoy These Pinterest Marketing Tips?

Pinterest can be a great network to get traffic and grow your brand presence. And with these 10 Pinterest Marketing Tips, you can easily take actionable steps.

However, you can’t and shouldn’t wholly rely on Pinterest as often the bounce rate is high. I have seen a potential growth from Pinterest and thus recommend all users to invest some time promoting here as well.

Already a Pinterest user?

Share your views on Pinterest and do you think it has the potential to make you a popular blogger? If no, Why?

Don’t forget to socialize this post with your friends and followers and do pin the graphics from this page to your favorite Pinterest Group Board(s).


76 thoughts on “10 Pinterest Marketing Tips to Stand Out from The Crowd (2021)”

  1. Never tried pinterest, i usually do promotion on google plus and facebook but i never close my doors for other option where to promote my blog posts. Great post and thanks

  2. Hello,
    I’ve been hearing about Pinterest traffic here and there but I never get to understand it and how I can use the system to generate traffic to my blog until now…

    — more pins, more exposure—

    Thanks a lot. I learnt this and I will do that.

    Have a nice day.

  3. Hi Shafi,

    Yes, Half information is dangerous. So, I read the whole post.

    I am a Pinterest user and completely in love with Pinterest lately. The displays are so pleasing, easy to use it and most surprisingly there are benefits for bloggers.

    I wasn’t aware of getting a high bounce rate on our websites from Pinterest. Thanks for mentioning both its advantages and disadvantages.

    I think it absolutely has the potential to make anybody’s popular.

    Jeangam Kahmei

  4. Hey Shafi,
    Good day,
    First, this post was in dept and detailed and it actually resolved a problem I have recently been searching for online. So, kudos and keep writing and sharing great contents like this.

    Thanks you.

  5. I’m a new blogger so this information with definitely help me. I didn’t even have a Pinterest account before reading this. Thanks for the info, hopefully it helps my blog grow.

  6. Hey Shafi,
    Thanks for sharing such amazing tips to grow on Pinterest. I’ve been using Pinterest for a long time to promote my contents. No doubt it’s the best social media site to promote content. I personally think to succeed on Pinterest and to get a significant amount of traffic from it everyone has to be consistent on it.
    That is simple that the More pins you publish= More views you’ll get = the More traffic you can attract to your content.

    Either way, Thanks for sharing these tips. I will surely use the tips which you’ve shared and let you know how it works for me.

  7. I appreciate the Pinterest marketing tips, we don’t push as much content to Pinterest as we should, but I rely on IFTTT to push article and such to Pinterest. Same for Instagram to Pinterest to help keep up that social channel.

  8. These tips are helpful for me, Rightly said Pinterest are the great source to generate traffic. I’ll definitely gonna follow it. Hope to get some traffic for me as well.

  9. I m recently using pinterest.I didn’t know about the tools.This blog and commenting of people help me alot.Thanks shafi you explain it very well.Now i will implement in future .Thank you for the great tips shafi..

  10. Hey..
    seriously this helped me a lot.
    actually i am a regular user of pinterest and i was thinking about how to generate traffic in my pinterest account. after reading all this thing i implemented all the ideas you have given in this to my account. result is very good. i am happy from this.

  11. Hello Shafi
    Such an amazing post and great tips and tricks about pinterest , i hardly found this article , hope so you will write about tumblr as well

  12. I have tried a number of Pinterest automation tools for a year, and undoubtedly, PinPinterest is the best one out there. Once I started exploring it, I discovered that it has sophisticated artificial intelligence which keeps irrelevant contents and pins at an arm’s length, which is something I have never seen in any other tool before. This is the reason I recommend this tool to everyone. If you are looking to generate legit traffic and take your Pinterest account to new heights, this tool is the ultimate weapon.

  13. I have just started to work on cleaning my Pinterest boards up, adding hashtags and even grouping my pins in sections. My question is….when someone pins a pin, that I pinned from someone else, will that pin be credited to me…or the person that pin belongs to?

  14. Great post Safi!
    I am already suffering problem from social media.
    However I am good in SEO but not in social media.
    This post helped me alot.
    Can you suggest a single tool to engage with fans +schedule updates for social media. (I want only one tool to do both type work)
    You have shared viraltag but that is not able to even find my 15 group board which I have.
    Thank Nekraj

  15. Hey Shafi,

    I am not a regular user of Pinterest but still, it’s good to know that you are focusing on another big social media platform.

    Pinning the larger images is a great idea. People would notice those more.
    Glad to read this.

    • Hi Richa,

      Pinterest is a hidden gem and many of the bloggers don’t know how to utilize it for their good. I hope this article will help them take action.

      Thanks for being here and taking the time to comment. Looking forward to your continued support 🙂


Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.