Unbounce Alternatives & Competitors (2021): Comparing Top Landing Page Builders

Unbounce may be one of the leading dedicated landing page builders today, but business owners and marketers may start looking at Unbounce alternatives either because of the monthly cost or the need for more advanced features. We narrowed down our list of the top Unbounce alternatives and competitors to the following landing page builders: Leadpages, Landingi, and Instapage.

Other Unbounce alternatives include all-in-one marketing solutions (e.g GetResponse, ClickFunnels, HubSpot, and Kartra) or page builders if you’re already on WordPress (e.g. Elementor, Beaver Builder, and Divi). To keep this comparison a fair game, we honed in on the top alternative landing page optimization solutions that are also mainly for building landing pages like Unbounce.

For more in-depth Unbounce comparisons, click here

Unbounce Alternatives & Competitors Comparison Chart

landingi logoinstapage logo
PriceCheck Pricing at Unbounce.comCheck Pricing at Leadpages.comCheck Pricing at Landingi.comCheck Pricing at Instapage.com
Standout FeaturesStunning landing page designs, SEM-friendlyAffordable monthly plans, Online sales paymentsAffordable monthly plansBigger library of templates and more advanced features
Free Trial Period14 days14 days14 days14 days
Landing Page Templates200+80+150 to 200+500+
SitesUp to 15Up to 50Up to 20Unlimited
Pop-Ups and Sticky BarsYesYesYesYes
Online Sales and PaymentsNoYesNoNo
Dynamic Text ReplacementYesYesYesYes
Account Users2 to unlimitedAdvanced Plan offers 5 sub-accountsUnlimitedUp to 5 for Business plan


Leadpages is among the most cost-effective Unbounce alternatives 

unbounce alternatives and competitors leadpages
Both Unbounce and Leadpages templates are mobile-responsive

Just like Unbounce, Leadpages lets you design unlimited landing pages at a fraction of Unbounce’s monthly cost. Its entry-level plan offers one site, unlimited landing pages, pop-ups, sticky bars, and unlimited traffic and leads. Another reason why Leadpages is a great Unbounce alternative and a worthy competitor is its array of templates for different marketing campaigns. However, in terms of which landing page builder helps deliver more stunning designs and images, Unbounce still wins.

RELATED  Leadpages vs ConvertKit (2022): Which Marketing Tool Does Your Business Need?

Leadpages‘ interface may not be as intuitive as Unbounce’s, but it offers advanced and basic landing page builder versions. The former gives better customization flexibility while the basic version is for you if you just want something quick so you can start generating leads right away. Where Leadpages has an edge over Unbounce is its payment and sales functionality. Powered by Stripe, Leadpages Checkouts lets you accept one-time or recurring payments directly from your landing pages or pop-ups. This makes upselling or downselling easier and more convenient to set-up.

Pricing Plans

You can design landing pages with Leadpages starting at $37/month. We recommend signing up for the annual subscription as you get a free custom domain and the monthly cost gets reduced to $25/month. If you want to manage more sites, use A/B testing, or accept online payments, Leadpages’ Pro ($79/month) and Advanced ($329/month) plans offer these. If you’re still on the fence, you can try Leadpages for free for 14 days here.

For more in-depth Leadpages comparisons, click here.  


Landingi is another less expensive but highly-rated Unbounce alternative and competitor

landingi unbounce alternative and competitor
Landingi can be integrated with major third-party marketing tools

Another noteworthy Unbounce alternative and competitor that made it on our list is Landingi. Like Unbounce, Landingi is a drag and drop landing page builder that provides a wide array of customization through its user-friendly interface and library of templates, fonts, and images. At a much lower cost than Unbounce’s monthly plans, Landingi lets you design unlimited landing pages with dynamic content through its lowest-tier plan. For a little more, you can get access to Landingi’ robust tools which include A/B testing, pop-up templates, and integrations with email marketing tools, Zapier, Webhook, and CRM tools.

RELATED  Leadpages vs ClickFunnels (2021): Which Landing Page Platform Should You Get?

Landingi‘s customer support is also topnotch. However, the catch with Landingi’s low monthly plans is the number of unique visitors is limited. For instance, its basic plan may feature unlimited landing pages and conversions, but its unique visitors is limited to 5,000. If you want an additional 50,000 visitors, that will incur an extra cost on top of the base plan.

Pricing Plans

Landingi’s Core plan starts at $47/month, but gets reduced to $29/month if you sign up for an annual subscription. Its Create plan costs $89/month while its most expensive plan, Automate, costs $127/month if billed monthly. Signing up for a 6-month subscription will save you 25% every month while they offer a 38% discount if you get the yearly plan.

You should also take into consideration the extra expense should you exceed the cap for your plan’s unique visitors. Once you exceed the limit, Landingi charges an extra $15/month for a monthly subscription and $9/month for the annual subscribers. Before committing to a base plan, you can try Landingi for 14 days for free here.


Instapage is the best Unbounce alternative and top competitor overall 

From sticky bars and stunning templates to lightning speed page load times, Instapage delivers topnotch landing page optimization features

Instapage remains one of Unbounce’s biggest rivals among landing page builders, thanks to its extra-intuitive platform and landing page editor. Instapage also boasts more than 500 elegant, professional-looking templates that can be easily customized to match your branding, making it the best Unbounce alternative and a chief competitor if the cost is no object. No matter what your business or campaign goal is, there’s an Instapage template that you can use.

Just like Unbounce, Instapage features advanced tools that are valuable for PPC campaigns such as A/B testing, Dynamic Text Replacement, and integrations with major marketing tools. What makes Instapage stand out over its competitor is its fast load speeds through AMP and its Thor Render Engine. Instapage also has heatmaps that let you visualize your audience’s behavior within your landing page. These are functionalities that may make you want to switch from Unbounce.

RELATED  Unbounce vs ClickFunnels (2022): Which Landing Page Builder Should You Choose?

Pricing Plans

Unlike Leadpages and Landingi that are affordable alternatives to Unbounce, Instapage is actually more expensive. Its standard plan starts at $149/month if you subscribe to a full-year plan. This monthly cost goes up to $199/month if you opt for monthly billing. This offers unlimited conversions and a comprehensive set of tools already, but if you require more, Instapage’s next tier is already the Enterprise plan. The monthly cost is tailored to your business requirements and needs, so you’ll have to reach out to them should you want a more comprehensive plan than the base Business plan. You can try Instapage for 14 days for free here.

For more in-depth Instapage comparisons, click here.  

Free Unbounce Alternatives

If you’re already using WordPress, you can use free drag and drop page builders like Elementor, Divi, or Beaver Builder as a free Unbounce alternative

Elementor is one of the most popular WordPress page builders

If you don’t want to incur additional costs for a landing page builder, you can use the free versions of Elementor, Beaver Builder, or Divi page builders on WordPress. While these page builders are not exactly Unbounce competitors, they provide free templates and blocks so you can design your landing pages. You can use high-quality stock images from Pexels and Pixabay for free and use them for building your landing pages through these popular drag-and-drop builders.

Of course, as they are free Unbounce alternatives, they don’t offer the same PPC-friendly features that Unbounce does. You’ll have to integrate them with other marketing software before you can start running your campaigns and, as mentioned earlier, these are WordPress plugins. If you want to start a WordPress site, Bluehost and Siteground are great hosting providers worth considering.


Leadpages is the more affordable alternative to Unbounce while Instapage offers more tools and functionalities


Best Unbounce alternative for smaller businesses

Leadpages logo


Best Unbounce alternative overall


Unbounce remains one of the best landing page builders for its user-friendly interface and flexibility in customizing its already sophisticated designs. However, if you want to lower your monthly costs, Leadpages and Landingi let you start designing landing pages and running campaigns without the steep price of Unbounce or Instapage. With Leadpages, you also don’t have a limit on the number of leads and traffic even with its base plan.

If your business has the extra funds, you’ll benefit from the advanced features and wider choices of professional-looking templates with Instapage. You can also get access to more functionalities at a lower cost compared to Unbounce‘s higher-tier plans.

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.