Unbounce vs ClickFunnels (2022): Which Landing Page Builder Should You Choose?

Having a well-designed, high-converting landing page is imperative to the success of your PPC or email marketing campaigns. To help you design the ideal landing page for your campaign, Unbounce and ClickFunnels offer a wide range of templates and beginner-friendly drag and drop landing page builder. While not exactly apples and oranges, Unbounce and ClickFunnels each offer features that can cater to businesses with different needs and resources. We hone in on their features to help you better determine which landing page builder better suits your preferences.

Unbounce vs ClickFunnels Comparison Chart

PriceCheck Pricing Plans at Unbounce.comCheck Pricing Plans at ClickFunnels.com
Standout FeaturesStunning landing page designs, more SEM-friendlyIncludes sales funnel builder and email marketing flow
Landing PagesUnlimited100 to unlimited
Funnel BuilderNoYes
DomainsUp to 153 to 27
Pop-Ups and Sticky BarsYesNo
Payment GatewayNoYes
Dynamic Text ReplacementYesNo
Users2 to unlimited1 to 10
Support YesYes
Free Trial Period14 days14 days


Unbounce offers more affordable plans than ClickFunnels, but the latter offers more than just landing page builder features

If you’re after a dedicated landing page builder, Unbounce’s cost-effective plans suit you better

Unbounce offers lower monthly plans than ClickFunnels at a glance. However, ClickFunnels provides marketing tools other than its landing page builder, so deciding which is the more cost-effective software for you depends on your goals. The lowest-tier plan offered by Unbounce includes unlimited landing pages, pop-ups and sticky bars, advanced A/B testing features, and access to high-quality images. Upgrading to its higher plans will give you more advanced features that help with capturing leads and conversions.

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Meanwhile, ClickFunnels’ entry-level plan may not be as affordable as Unbounce’s at first, but for a bit more, you can start creating sales funnels, email marketing flows, and use your preferred payment gateways. This means you won’t need to purchase a separate funnel builder on top of your landing page builder, as ClickFunnels already provides this.

Customization & Ease of Use

Both Unbounce and ClickFunnels have drag and drop landing page builders and provide a wide array of elegant, eye-catching templates

A glimpse of Unbounce’s interface and landing page templates

Landing page builders like Unbounce and ClickFunnels made creating beautiful pages more accessible to individuals who are not equipped with the coding skills to do so. Their drag-and-drop builders are both intuitive and their templates are easily customizable to suit your branding. They also give access to their library of high-quality images for even more stunning designs.

Between the two, we prefer Unbounce’s interface to ClickFunnels’. While both let you easily place elements to customize your chosen template, Unbounce offers better control in placing them wherever on the page you prefer without having to worry about automatic padding and margin adjustments. On ClickFunnels, whenever you place an element in a content box, it will adjust the position on its own. While this is not bad, you’ll have to play with the padding settings if the element doesn’t fall at the exact spot where you want it.


Unbounce delivers better PPC and SEO functionalities while ClickFunnels lets you set-up a complete sales funnel

unbounce vs clickfunnels (8)
Dynamic Text Replacement is something search engine marketers need to leverage

Unbounce, as previously mentioned, is a dedicated landing page builder and as landing page builders go, it’s one of the best out there. Its features are specifically designed to help you create pages that do not just look professionally-designed but ultimately improve lead generation and conversion. Its pop-ups and sticky bars can help draw your audience’s attention and add another area where you can include a call to action.

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One of the highlights of Unbounce is its Dynamic Text Replacement (DTR) functionality that automatically tailors the text in your copy with the keywords that trigger the ads. Apart from providing a more convenient way of running your campaigns, DTR gives your audience a more personalized experience once they see your ad pop-up. You’ll also get real-time reporting analytics, and Unbounce’s A/B split testing is more advanced than what ClickFunnels can do.

Meanwhile, ClickFunnels also has a landing page builder, but its range of funnels is what made it popular among online coaches and affiliate marketers, thanks to its extensive funnel builder options. In addition to opt-in lead capture and sales funnel, ClickFunnels also offers funnel templates for webinars, auto-webinars, memberships, product launch, and more. Those who want to market their product or membership through affiliate marketing can use Backpack, ClickFunnels’ affiliate management tool. This tool can help turn your members or subscribers into raving customers.


Unbounce and ClickFunnel have a WordPress plug-in and are compatible with third-party marketing tools

unbounce vs clickfunnels (9)
You can have a complete sales and marketing funnel within ClickFunnels or integrate it with a third-party marketing software

While both are excellent tools that make marketers’ lives easier, they lack certain features and require integration with other tools. For instance, neither landing page builder offers an auto-responder functionality, so you will need to connect them with MailChimp, ConvertKit, AWeber, ActiveCampaign, or your preferred autoresponder software. Both Unbounce and ClickFunnels can be integrated with WordPress, email marketing tools, analytics, or customer management tools.


Unbounce delivers better landing page features while ClickFunnels is for those who are looking for a more extensive tool

If you’re a marketer who frequently runs PPC campaigns, specifically search engine campaigns, the tools and page design features that Unbounce offers can better suit your needs. Its Dynamic Text Replacement capability can provide immeasurable value for search engine marketers. In addition, Unbounce offers a lower monthly cost compared to ClickFunnels if all you’re after is a landing page builder.

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Meanwhile, for marketers who are looking to build funnels, ClickFunnels is a no-brainer. With its payment gateway, you can upsell, downsell, and receive payments directly from ClickFunnels. From its library of tutorials and informational playlist to its pre-built funnel builders, ClickFunnels offers the hand-holding that allows beginners to build a funnel from scratch.

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