Instapage vs Unbounce (2022): Which Is the Better Landing Page Builder For Your Business?

Landing page platforms like Instapage and Unbounce provide well-designed templates and powerful optimization tools. These tools can help you create landing pages that get more clicks and, more importantly, converts. Both Instapage and Unbounce offer premium landing page services, but which one can better serve your business goals? We break down their key similarities and differences to help you make the right call.

Instapage vs Unbounce Comparison Chart

instapage logo
PriceCheck Pricing Plans at Instapage.comCheck Pricing Plans at
Standout FeaturesBigger library of designs, unlimited conversions, more advanced marketing toolsStunning landing page designs, more SEM-friendly and more cost-effective
Landing PagesUnlimitedUnlimited
Conversion LimitsUnlimitedFrom 500 to 3,000
Unique Visitors30,000From 20,000 to 50,000
DomainsUnlimitedUp to 15
Pop-Ups and Sticky Bars Yes, but pop-ups have limited featuresYes
Dynamic Text ReplacementYesYes, Starting with the Optimize Plan
Split A/B TestingYesYes, Starting with the Optimize Plan
Heat MapsYesNo
Accelerated Mobile PagesYes, On the Enterprise PlanYes, Starting with the Accelerate Plan
Free Trial Period14 days14 days


Unbounce has less expensive plans than Instapage

Instapage vs unbounce (2)
A quick look at the different annual pricing plans offered by Unbounce (top) and Instapage (bottom)

Between Instapage and Unbounce, the latter offers more monthly plans that can suit different budgets and needs. Small businesses that want to minimize spending will find Unbounce’s Launch or Optimize plans a good place to start. These lower-tier plans already let you design unlimited landing pages and get access to its conversion-ready templates and analytics tools. The catch to this lower cost, however, is you get limited conversions. For instance, the base plan of Unbounce has a limit of 500 conversions. If you exceed that, Unbounce will automatically bump you up to the next tier.

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The plans available on Unbounce starts at $80/month if you opt for the monthly billing. If you subscribe to an annual plan, you’ll save 10% off on your chosen plan. Meanwhile, Instapage only has one plan with a published price: Business. This costs $199/month when billed monthly and gets reduced to $149/month when billed annually. This already includes unlimited conversions and a comprehensive set of functionalities, but is only limited to 30,000 unique visitors. If your unique traffic exceeds that, you’ll have to go with the Enterprise plan wherein the price will be tailored to your campaign goals and requirements.

Customization & Ease of Use

Both Instapage and Unbounce offer wide customization options and a beginner-friendly drag-and-drop builder, but Instapage has a bigger library of templates

Instapage has Instablocks which lets you save designs as a global template (e.g. for headers and footers)

Both landing page platforms provide a wide array of conversion-optimized templates that can be easily customized for your branding or campaign goals. No matter what industry you’re in or what type of campaign you want to run, Instapage and Unbounce will have available templates and images to get you started. Between the two, Instapage has more templates you can choose from. Unbounce only has 100+ pre-built layouts while Instapage boasts more than 500 templates.

Their drag-and-drop builders are among the industry-leaders as well. More advanced designers will enjoy their flexible grids that offer better control when adding elements. You can easily place a text, image, or CTA button exactly where you want it on your landing page without having to adjust the padding or margins. To know exactly what we mean, Unbounce lets you try its builder hands-on here.

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Both have an arsenal of solutions and functionalities that help improve and monitor conversions

unbounce vs clickfunnels (8)
Both Instapage and Unbounce (in photo) feature Dynamic Text Replacement, a valuable tool for search engine marketers

Instapage and Unbounce have a wide range of landing page optimization tools that can increase click-through and conversion rates. These include pop-ups, sticky bars, Dynamic Text Replacement, and similar features. If you want to leverage pop-ups to get more leads, Unbounce can help with this better than Instapage. Unbounce allows you to set the pop-ups based on your audience’s action within your page. With Instapage, you’ll have to integrate it with compatible exit and intent pop-ups. What Instapage offers that Unbounce lacks is the heatmap that shows your audience’s behavior within your page.

Both provide tools for A/B testing, analytics, and Accelerated Mobile Pages (AMP) for lightning-fast speeds when your audience is on mobile. With Instapage, AMP is only available on the Enterprise plan while Unbounce offers this on the more affordable Accelerate plan. Other noteworthy features that Instapage offers in its Enterprise plan are real-time visual collaboration and 1:1 ad-to-page customization for a more personal customer experience.


Unbounce is compatible with more tools than Instapage

You can choose from more third-party marketing software with Unbounce

One of the major deciding factors when choosing your landing page builder is whether it’s compatible with your existing marketing tools. Both Instapage and Unbounce can be easily integrated with WordPress as a plug-in and with other major tools such as Zapier, MailChimp, Infusionsoft, and GoToWebinar. You can check the complete list of available integrations for Instapage here and for Unbounce here.

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Instapage and its features make it worth the price, but Unbounce delivers better value for money overall

It’s hard to go wrong with either Instapage or Unbounce as they both provide an intuitive page builder, a wide selection of stunning templates, and sophisticated features. However, it’s easier to recommend Unbounce for its comprehensive features, straightforward price plans, and topnotch support at a more attractive cost. Smaller businesses or solopreneurs who want a more affordable landing page solution should definitely go for Unbounce. You can try Unbounce for free for 14 days here.

On the other hand, if budget is of no consideration, Instapage offers unique, powerful features, especially in its Enterprise plan. Its heatmaps, real-time collaboration, custom fonts, post-click customization, and AdMaps make it an excellent landing page platform for those who have agencies or work in teams. Instapage offers a 14-day free trial here.

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